April 2008
2 posts
The Power of 'About'
If you feel you are missing the point of a website or you want a quick overview, find the about section, most websites have one. Similar in habit to the way in which people search with Google even when they know the URL address, more and more people, when searching an unfamiliar site, expect an ‘about’ link and go straight to it. Yet, more often then not ‘about’ pages are stale...
