January 2010
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the highline, new york (and the first video commissioned by wallpaper*)
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some smart advice for branding on facebook or similar social networks.
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this is high quality work. as a constructive criticism, some of the predictions could be better filtered. still though, very useful for deciphering all these 2010 predictions getting thrown around on twitter lately.
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Coca-Cola’s New Social Media Policy →
hey guy, i think i am speaking on behalf of coca-cola when i post about them. am i hanging myself in saying, ‘don’t try to control what i write’? create great products and great work; then enable social media content and you will be rewarded. don’t try to impose these company principles onto your consumers who are brand spokespeople because you will in fact be hanging...
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