WHAT AN AD!!!

This epitomizes the uncertainty Japan is feeling - post-quake, dwindling economy - by asking famous Japanese people to define abundance. How is good fortune defined if it is not by materialism and wealth?

It nails the anti-consumerist trend, while subtly showing the new phone’s multi-platform capability. This is a selling a Motorola to the way people in Japan truly think. The film series shows conversations that people in Japan are having everyday, how will the Japanese character survive and evolve with an uncertain future? Individually and as a whole?

After spending a year getting paid to have conversations with Japanese people of all ages, this is truly what they talk about and care about.

Translation is a bit dicey because this is meaningful stuff, which doesn’t translate too directly. So use your imagination a bit with the subtitles.

Film by Shouda Yukihero

1 Notes/ Hide

  1. jennysan posted this