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Asking shoppers why they bought particular products was like “asking people why they thought they were neurotic.
Ernest Dichter (Via @theeconomist)
    • #advertising
    • #marketing
    • #ernest dichter
    • #market research
    • #insight
    • #consumer
    • #psychology
  • 2 months ago
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  1. jennysan posted this
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Avatar I'm a digital planner and these are a few web wonders, cultural curiosities, and things I just love. Originally from the NYC area, once found myself living in Sydney and Tokyo, and now I am planted in London. I'll show you a selection of the great (and trivial) things I've encountered. Show some love and drop me a comment here or get in touch @JenBonhomme.

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