Self Sustainable Advertising

Another fresh work from advertising agency DDB. Tropicana France uses science to create this completely off the grid billboard! Being a giant self-sustaining battery, it can be moved anywhere. A grid of copper and zinc spikes fasten the oranges in place and create power to illuminate the words “Energie Naturelle” (Natural Energy). 

(via meerface)

Source: originofcool

162 Notes/ Hide

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    Cool to the MAX!!
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    I know a teacher who did this :O
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    Origin of Cool: France...By Cool Connoisseur.
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