what a fabulous little animation to go long with the playful words of visionary ad man ~ leo burnett.
“When to take my name off the door” - Leo Burnett. Lovely!
this just got amazon wishlisted.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose
A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.
Now that’s a call to action.
-“How to increase tips courtesy of Starbucks Sherman Oaks.” - ianbroyles
(via reaction)
gorgeous miu miu ad.
*ad pulled in the UK for “depicting a child in an unsafe location.”
BRILLIANT, BRILLIANT!!
Yes, it’s part II of Social 0.0 Lab.
Love the people they used for these short films. They speak on the paradox of being Japanese - the Confucian sense of what’s good for the group, mixing with an inherent curiosity and desire for what’s different.
Also, check Kageki Shimoda’s talking about opening your heart to discovering new things in order to experience doki doki and waku waku. That’s what it’s all about baby. ❤
WHAT AN AD!!!
This epitomizes the uncertainty Japan is feeling - post-quake, dwindling economy - by asking famous Japanese people to define abundance. How is good fortune defined if it is not by materialism and wealth?
It nails the anti-consumerist trend, while subtly showing the new phone’s multi-platform capability. This is a selling a Motorola to the way people in Japan truly think. The film series shows conversations that people in Japan are having everyday, how will the Japanese character survive and evolve with an uncertain future? Individually and as a whole?
After spending a year getting paid to have conversations with Japanese people of all ages, this is truly what they talk about and care about.
Translation is a bit dicey because this is meaningful stuff, which doesn’t translate too directly. So use your imagination a bit with the subtitles.
Film by Shouda Yukihero
this means even advertisers are part of the movement (and no, it’s not anti-capitalism). my initial thought was which brilliant brand aligned itself with these people, but no it’s the people themselves harnessing the power of the ‘occupy’ brand.
Occupy Wall Street the commerical. We live in the age of adverts when even protest marches get TV spots done.
so true to today’s cultural sentiment ~ evian’s guerilla eco campaign in cooper square, downtown nyc via @nylonmag
a really funny ad if you are greek or ever had a run in with someone’s yia yia.
aww.
(DDB for audi barcelona)
Your Facebook Activity is Now an Ad (via ReadWriteWeb)
Facebook is launching a new ad format called “Sponsored Stories,” which allows participating advertisers to promote your Facebook activity by turning it into homepage ads seen only by your friends. This activity can include “liking” a Facebook page, checking in via Facebook Places or sharing content to the News Feed from a Facebook application.
…
With Facebook’s Sponsored Stories, your activity is now up-for-grabs, available to the advertiser associated with the brand, business or app you interacted with.
Just checked in to a restaurant? That’s an ad. Just liked a brand? That’s an ad. Just shared a news story from the Web? That’s an ad.
I'm a digital planner at JWT and these are a few web wonders, cultural curiosities, and things I just love.
Originally from the NYC area, once found myself living in Sydney and Tokyo, and now I am planted in London.
I'll show you a selection of the great (and trivial) things I've encountered.
Show some love and drop me a comment here or get in touch @JenBonhomme.
