ad space takeover with guerilla poetry.
dear gwen stefani’s publicist ~ please tell her and her baby to stop using facebook to ‘engage’ me about my energy needs.
this is why media bought ads on facebook suck.
a simple little analogy to explain social media to the confused by @willsh.
what a fabulous little animation to go long with the playful words of visionary ad man ~ leo burnett.
“When to take my name off the door” - Leo Burnett. Lovely!
Self Sustainable Advertising
Another fresh work from advertising agency DDB. Tropicana France uses science to create this completely off the grid billboard! Being a giant self-sustaining battery, it can be moved anywhere. A grid of copper and zinc spikes fasten the oranges in place and create power to illuminate the words “Energie Naturelle” (Natural Energy).
(via meerface)
this just got amazon wishlisted.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose
A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.
Asking shoppers why they bought particular products was like “asking people why they thought they were neurotic.
gorgeous miu miu ad.
*ad pulled in the UK for “depicting a child in an unsafe location.”
BRILLIANT, BRILLIANT!!
Yes, it’s part II of Social 0.0 Lab.
Love the people they used for these short films. They speak on the paradox of being Japanese - the Confucian sense of what’s good for the group, mixing with an inherent curiosity and desire for what’s different.
Also, check Kageki Shimoda’s talking about opening your heart to discovering new things in order to experience doki doki and waku waku. That’s what it’s all about baby. ❤
WHAT AN AD!!!
This epitomizes the uncertainty Japan is feeling - post-quake, dwindling economy - by asking famous Japanese people to define abundance. How is good fortune defined if it is not by materialism and wealth?
It nails the anti-consumerist trend, while subtly showing the new phone’s multi-platform capability. This is a selling a Motorola to the way people in Japan truly think. The film series shows conversations that people in Japan are having everyday, how will the Japanese character survive and evolve with an uncertain future? Individually and as a whole?
After spending a year getting paid to have conversations with Japanese people of all ages, this is truly what they talk about and care about.
Translation is a bit dicey because this is meaningful stuff, which doesn’t translate too directly. So use your imagination a bit with the subtitles.
Film by Shouda Yukihero
From my Google Reader & Flipboard:
Need some new reading on what’s next now? Here are links to just a few forward-thinking reads that I like to browse on a somewhat regular basis.
And yes Einstien, I know, “The secret to creativity is knowing how to hide your sources”, but I want to see better marketing out in the world.
Open Culture ✏ “Best free cultural & educational media on the web”
Loads of great art and writings. Open culture is really good at digging up old clips and finding relevance for them today.
PSFK ✏ “The go-to source for new ideas and inspiration”
Uber-frequent news on what’s the latest innovation or consumer fad. Any new thing you need more info on, PSFK probably wrote about it.
Brain Pickings ✏ “Brain Pickings is a discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers”
Maria Popova is a curating goddess. 450+ hours per month goes into this almighty bundle of interesting, giving multidisciplinary a whole new scope.
Japan Trends ✏ “The latest in Japanese trends from consumer goods to fashion and beyond.”
Campaigns, design and what’s cool from C-Scout in Japan. Doesn’t delve too deeply into the culture, but for the latest fads in Japan.
Harvard Business Review ✏ “…Harvard Business Review has no rival.”
Cocky, but true. A must follow publication.
I am all about the videos lately, and want in on Porter & Kramer’s new movement towards shared-value business.
Big Think ✏ “A forum where top experts explore the big ideas and core skills defining the 21st century”
Discussion-inspiring pieces that go for exactly what it says in the title ~ BIG Thinking.
The Atlantic ✏ “News and analysis on politics, business, culture, technology, national, international and life.”
Long form commentary; very well-written. Probably not telling you anything new here.
OECD Insights Blog ✏ “Better policies for better lives”
I’m all for that. Solid research to pave the way.
Springwise ✏ “New business ideas, trends and innovations.”
Very frequent on the latest gadget / campaign idea, also tech innovations. Don’t look for large scale cultural trends here though.
The Economist ✏ “A premier source for the analysis of global business and current affairs.”
Creative founder and the H in BBH, John Hegarty, wrote in his recent book that The Economist is his best line of defense for sounding intelligent and interesting in a meeting full of suits. He’s often right. And now with more non-finance articles, it’s easily a favourite read.
@PopcornBrains ✏ “Faith Popcorn’s BrainReserve pokes complacency in the eye and replaces it with organization-shaping trends.”
My lovely colleagues at Brain Reserve make sense of all these nuggets of culture, innovation and change through the lens of the +20 strong trend bank. When there are too many fads to decide what’s relevant, Popcorn Brains know what sticks.
✶✶✶
I'm a digital planner at JWT and these are a few web wonders, cultural curiosities, and things I just love.
Originally from the NYC area, once found myself living in Sydney and Tokyo, and now I am planted in London.
I'll show you a selection of the great (and trivial) things I've encountered.
Show some love and drop me a comment here or get in touch @JenBonhomme.
