Self Sustainable Advertising

Another fresh work from advertising agency DDB. Tropicana France uses science to create this completely off the grid billboard! Being a giant self-sustaining battery, it can be moved anywhere. A grid of copper and zinc spikes fasten the oranges in place and create power to illuminate the words “Energie Naturelle” (Natural Energy). 

(via meerface)

aww.

(DDB for audi barcelona)