The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

From my Google Reader & Flipboard:

Need some new reading on what’s next now? Here are links to just a few forward-thinking reads that I like to browse on a somewhat regular basis.

And yes Einstien, I know, “The secret to creativity is knowing how to hide your sources”, but I want to see better marketing out in the world.

Open Culture ✏ “Best free cultural & educational media on the web”

Loads of great art and writings. Open culture is really good at digging up old clips and finding relevance for them today.

PSFK ✏ “The go-to source for new ideas and inspiration”

Uber-frequent news on what’s the latest innovation or consumer fad. Any new thing you need more info on, PSFK probably wrote about it.

Brain Pickings ✏ “Brain Pickings is a discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers” 

Maria Popova is a curating goddess. 450+ hours per month goes into this almighty bundle of interesting, giving multidisciplinary a whole new scope.

Japan Trends ✏ “The latest in Japanese trends from consumer goods to fashion and beyond.”

Campaigns, design and what’s cool from C-Scout in Japan. Doesn’t delve too deeply into the culture, but for the latest fads in Japan.

Harvard Business Review ✏ “…Harvard Business Review has no rival.”

Cocky, but true. A must follow publication.

I am all about the videos lately, and want in on Porter & Kramer’s new movement towards shared-value business.

Big Think ✏ “A forum where top experts explore the big ideas and core skills defining the 21st century”

Discussion-inspiring pieces that go for exactly what it says in the title ~ BIG Thinking.

The Atlantic ✏ “News and analysis on politics, business, culture, technology, national, international and life.”

Long form commentary; very well-written. Probably not telling you anything new here.

OECD Insights Blog ✏ “Better policies for better lives”

I’m all for that. Solid research to pave the way.

Springwise ✏ “New business ideas, trends and innovations.”

Very frequent on the latest gadget / campaign idea, also tech innovations. Don’t look for large scale cultural trends here though.

The Economist ✏ “A premier source for the analysis of global business and current affairs.”

Creative founder and the H in BBH, John Hegarty, wrote in his recent book that The Economist is his best line of defense for sounding intelligent and interesting in a meeting full of suits. He’s often right. And now with more non-finance articles, it’s easily a favourite read.

@PopcornBrains ✏  “Faith Popcorn’s BrainReserve pokes complacency in the eye and replaces it with organization-shaping trends.”

My lovely colleagues at Brain Reserve make sense of all these nuggets of culture, innovation and change through the lens of the +20 strong trend bank. When there are too many fads to decide what’s relevant, Popcorn Brains know what sticks.

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